Integrating Google Analytics, Google Tag Manager and WordPress

February 06, 2018

Intro Analytics packages can provide a great deal of information about who is on your site, how they got there and what they did. Many business rely on Google Analytics in combination with the WordPress CMS platform. If you want to improve your site’s performance, and understand how your campaigns

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Customer Segmentation is like bowls of candy.

Customer Segmentation Helps You Divide and Conquer

January 10, 2018

Knowing Your Audience There are a lot of sprockets in an effective marketing machine. The most important and fundamental piece of your marketing program is segmentation. It powers the works. One size fits all approaches don’t work for either jeans or marketing. Your marketing program needs to be custom-fitted. If

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