A rose by any other name would still smell as sweet, no doubt. Unfortunately, the same is not true for your business, brand, products or solutions. There are some hilarious examples of companies who missed the mark. There are also some very interesting stories of companies that changed their name
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There are so many amazing, recent examples of companies thinking in new directions. These start-ups and young companies are changing the way we experience the world. For example, a new way to get from point A to B is to hop in a clean, chauffeured vehicle and from there zip
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The proliferation of survey tools and the advent of multiple digital touchpoints has made taking the market’s pulse easier than ever. The cost of administering a survey has fallen dramatically over the last few decades, and consumers are still open to sharing their thoughts. Slicing and dicing is lots of
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A Marketing Plan Simplified Creating a sound marketing plan can be super simple. Have incredible idea. ???? Profit! If only marketing plans were that easy! We’d all be able to retire by time we were 30. Even “overnight sensations” like Instagram, Groupon and the Snuggie took a lot of work
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It’s Not the Size of Your Audience, but the Quality of Your Followers That Matters Most There’s a myth out there in the business world, especially the small business world, that on social media, the size of your audience is king. We respectfully disagree. We believe that the quality of
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You’ve probably heard this saying before: content is king. And in today’s environment with any information we want in the world available to us on our smartphones, with apps pushing updates and people finding out about world events thought their social media news feeds instead on actual news websites, there’s
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Trust is one of the most important characteristics of a strong leader and organization. Organizations that are credible, respectful and fair are high-performing businesses. They achieve better results. Their employees are happier, work harder and are much more likely to go above and beyond. Improving trust in your organization or
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The Liner Notes We were recently chatting about some serious business stuff (namely, trying to solve a challenging problem for a client) when we got a bit derailed. Have you ever gotten lost on Wikipedia? Perhaps you were researching demographic data, followed a disambiguation link, and 39 minutes later
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Doing better than the competition is often a zero sum game. Your gains in market share come at the expense of your competition and vice versa. Even if your markets are expanding, it’s typically a battle for share. To be better than the competition you either need to be lucky
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“When trust goes up, cost goes down and speed goes up.” -Stephen M. R. Covey Trust is core to our social interactions. We gravitate towards people and organizations that act with integrity. We reward them if they have our best interests in mind. If a person or organization breaks our
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